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Summit
One Vanderbilt
SUMMIT is a multi-level observation experience and attraction developed by SL Green. Housed within One Vanderbilt - the tallest commercial office building in Midtown Manhattan - it features expansive views and integrated art installations designed by Kenzo Digital that make it more than an observatory deck but an immersive cultural experience.
We developed a comprehensive brand strategy, naming convention, visual identity system, signage, as well as the campaign strategy and roll-out across all communications channels.
SL Green.
New York, New York, USA, 2021.
Strategy, Visual Identity, Wayfinding, Campaign.
In the Air.
We are a reflection of our surroundings.
The sky, the city, the people.
We step forward, and everything changes.
Calm, aware, and free.
We see New York in a new way.
Inspiring. Infinite.
We see the air.
Above New York.
