SUMMIT is a multi-level observation experience and attraction developed by SL Green. Housed within One Vanderbilt - the tallest commercial office building in Midtown Manhattan - it features expansive views and integrated

art installations designed by Kenzo Digital that make it more than an observatory deck but an immersive cultural experience.

We developed a comprehensive brand strategy, naming convention, visual identity system, signage, as well as the campaign strategy and roll-out across all communications channels.

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SL Green.
New York, New York, USA, 2021.
Strategy, Visual Identity, Wayfinding, Campaign.