SUMMIT ONE VANDERBILT
SUMMIT is a multi-level observation experience and attraction developed by SL Green. Housed within One Vanderbilt - the tallest commercial office building in Midtown Manhattan - it features expansive views and integrated
art installations designed by Kenzo Digital that make it more than an observatory deck but an immersive cultural experience.
We developed a comprehensive brand strategy, naming convention, visual identity system, signage, as well as the campaign strategy and roll-out across all communications channels.
New York, New York, USA, 2021.
Strategy, Visual Identity, Wayfinding, Campaign.