Studio Troika
This project was a year-long evaluation of Studio Troika's mission, identity and value proposition, culminating in a new brand expression and website: studiotroika.com
After 20 years in practice, it was important for Studio Troika's team, clients and collaborators to have a clearer sense of their organizational values and aspirations — and most importantly to reaffirm their mission to advance an architecture of exceptional service, thoughtful creativity, and well-crafted design.
Strategy, Visual Identity, Collateral, Web.
An Architecture of Service
The Golden Rule guides all that we do:
Treat others in the way you’d like to be treated, while expecting nothing in return.
This unifying ethos is the core of our practice.
The architect’s ego is notorious:
For dominating the design process,
Leaving clients feeling steamrolled and collaborators unappreciated.
We practice a radically different kind of architecture,
One that faithfully translates the needs of our clients into built form. We practice a humble architecture,
One that is effective and timely.
We practice a generous architecture,
One that embodies the highest standards of quality and service.
We practice a thoughtful architecture that transcends the transaction, Every time, no matter what.
