For decades measurement and accountability were elusive concepts and unavailable to even the most sophisticated marketers.  Advertising was developed and delivered with the faint hope and expectation that it would reach the right people. 

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Optimal is a digital media company that is different by design.

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One that brings together the best data, technology and people: to impact society, to influences the heart and minds, to move people towards a better future, to win.

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Strategy, Visual Identity, Collateral.