Appledoll was born out of a hunger for community-inspired and created self-expression tools, unrestrained by set gender and societal norms, where everyone should be able to explore and celebrate their unique identity.  Our task was to design the identity, tone and art direction for the brand, website, and social media. We blended the seemingly opposite aesthetics of Ethereal and Punk to create a brand that spoke to a new generation’s perception of beauty.

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Strategy, Visual Identity, Collateral.

(with Point of Reference Studio)