We worked closely with HWKN and the Blue Onyx client to develop a new brand narrative for the 24-1/2 Van Houten complex in Paterson, New Jersey. Repositioned as a catalytic innovation district, we develped the name, brand strategy, visual identity and wayfinding to reflect the district’s entrepreneurial spirit, while also presenting an image of a vibrant and equitable future.

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Blue Onyx Management.
Paterson, New Jersey, USA, 2020.
Strategy, Visual Identity, Wayfinding, Event Design.